Hatfields
Hatfields is the largest independent Range Rover and Land Rover dealership network in the UK, known for its extensive selection of new and used vehicles and exceptional customer service. With multiple dealership locations across the country, Hatfields caters to a wide range of clients, from luxury vehicle enthusiasts to corporate fleets.
As a leader in the premium automotive sector, the company continuously seeks to enhance customer experience, improve retention, and drive operational efficiency through cutting-edge technology.
Challenge
Hatfields recognized the opportunity to use AI and cloud technology to improve customer retention and sales forecasting. The business needed a predictive model to identify high-propensity buyers and enhance vehicle renewal strategies.
Additionally, customer data was fragmented across multiple systems, making it difficult to generate actionable insights. Hatfields required a secure, integrated cloud infrastructure that would unify their data sources, improve marketing efficiency, and provide real-time visibility into customer behaviors.
To maintain its position as the leading independent Range Rover and Land Rover dealership network, Hatfields aimed to implement a scalable, AI-driven solution that could transform its approach to customer relationship management and sales operations.
Solution
SysGroup worked closely with Hatfields’ leadership team, deploying a Greenfield AWS solution tailored to their operational needs. The engagement included:
•CEO-Level Engagement – Direct collaboration with leadership to align AI and cloud capabilities with business objectives.
•Customer Ranking Model – Development of an AI-powered propensity scoring model to assess likelihood of vehicle purchases and renewals.
•Data Pipelines & CRM Integration – Building data pipelines to feed insights into Hatfields’ proprietary SaaS CRM platform, optimizing lead management.
•AWS Quicksight & Amazon Q Integration – Advanced data visualization and predictive insights using Amazon Q within AWS Quicksight, enhancing decision-making.
•Enterprise Security & Integration – A fully secure and integrated cloud environment, ensuring compliance and streamlined data management.
Result
The team from Hatfields described the following improvements:
- Real-Time Customer Insights – AI-powered propensity models delivered enhanced visibility into buyer intent.
- Optimized Sales & Renewals – Improved targeting strategies streamlined the vehicle renewal process.
- Scalable Cloud Infrastructure – AWS ensured seamless security, integration, and future scalability.
