Thought leadership

Why Your AI Strategy Needs an MSP Partner – SysGroup 

If you’re an SME trying to decide whether to build or buy your way into AI, you may be looking at the challenge too narrowly. The real opportunity? Doing both—strategically. And to do that effectively, many organisations are turning to trusted partners like Managed Service Providers (MSPs) to guide the journey. 

people sitting with arms on table

A “buy and build” model isn’t a compromise—it’s a practical, future-ready approach. Off-the-shelf tools deliver quick wins and scalability. Custom-built or tailored AI capabilities unlock competitive differentiation. But making both work together—securely, efficiently, and cost-effectively—is where many businesses hit roadblocks. That’s where the right MSP can make a difference. 

Rethinking AI as a Growth Enabler 

Recent research from Salesforce found that 91% of SMEs adopting AI reported revenue growth, with nearly 80% viewing AI as a business game-changer. This isn’t theoretical—it’s already reshaping how businesses operate. 

Still, for many SMEs, the barrier isn’t ambition—it’s capacity. AI transformation demands technical expertise, a clear roadmap, and the ability to integrate across existing IT systems. That’s why an MSP can be a strategic partner—not just in implementation, but in helping organisations make informed decisions about where to buy, where to build, and how to maximise both. 

The Balance of Off-the-Shelf and Custom AI 

There are plenty of AI tools on the market—from automated service bots to advanced analytics platforms. These are often easy to deploy and offer strong ROI. But when it comes to specific processes, unique data sets, or customer-centric workflows, customisation becomes essential. 

An MSP like SysGroup can help you balance both worlds—ensuring that AI tools are not only fit for purpose but also aligned with your long-term IT strategy and business outcomes. 

A Framework That Works for SMEs 

In 2024, new research introduced a phased AI adoption model for smaller organisations. It starts with leadership alignment, progresses through integration of general-purpose tools, and evolves into advanced customisation. 

It’s a sound roadmap—but putting it into action takes more than intent. An MSP provides the hands-on expertise, structure, and ongoing support to help SMEs move through this journey at pace, without missteps. 

Embedding AI Across the IT Stack 

AI isn’t just about automation on the surface—it’s increasingly embedded in the very foundation of IT. With the right support, SMEs can integrate AI into: 

A partner like SysGroup brings the experience to deploy these capabilities in ways that align with your infrastructure, budget, and business priorities. 

Smarter Together 

Ultimately, SMEs don’t need to choose between speed and control—or between innovation and stability. The most effective AI strategies today combine smart buying with targeted building, backed by a partner who understands both the technology and your business. 

So next time someone asks about your AI plans, don’t say “buy” or “build.” Say: 

“We’re doing both—with the right partner to guide us.”